A rewarding way to increase or maintain the profitability of your existing product is to take a hard look at the total production process. Sometimes, the handling can be minimized by a clever packaging method. Specially mixed plastics need to be eliminated because standards are always cheaper and better available. When you minimize the plastic used in a product it will reduce the recurring costs. Often you can make a product that is more lightweight and performs exactly the same when you create strength through smart geometry instead of just adding more material. An additional advantage is that the production time can be reduced in many cases. When the production numbers are large enough the return on investment is worth wile.